Visual Pony Michaela Hatzenbichler Amnesty International

Amnesty International

Social Media Campaign

Client: Amnesty International

The Social Media campaign “Mach dein Ding zu einer guten Sache” is about collecting money for a good cause while “doing your thing”. Whether your thing is running a marathon or baking cookies you can always make it into an Amnesty Cause, share your story on the Amnesty platform and change the world for the better.

Amnesty International wanted a young and fresh video series to show the different possibilities of collecting money and to get the word out about this fun way of doing the right thing. In order to do that six short video were created. Every video exists in two formats: a square format for Facebook and a vertical format for Instagram stories. 


Written and directed by Mike Kren & David Wagner
Produced by Michaela Hatzenbichler
Director of Photography Jochen Russmann
Edit & Animation by Michaela Hatzenbichler
Set Design by Thiare Galleguillos
Costume & Make-up by Veronika Harb